About - Board of Directors - Wendy Cheropita, Town Council Representative

Wendy was born and raised in Niagara. Her early associations in the Niagara grape & wine industry led to a long, success and very rewarding career in the wine business; half of it spent in the Ontario wine industry.”

Wendy spent 20 yrs. in senior leadership roles with top global wine & spirit companies; like Diageo Canada perfecting valuable business skills in, strategy, brand management, collaborative planning, financial management and marketing.

In 2007, Wendy worked with the executive team at Andrew Peller Ltd to create a national Premiumization strategy for the business. That project led to 6 years as Director of Marketing for the Ontario wine industry; working in a multi-stakeholder, non-profit organization collaborating with industry and the provincial government. Wendy led the industry through a rebranding project and 6 years of consecutive growth in both sales and tourism visitation.

Today Wendy is a strategic planning consultant assisting wineries, tourism associations & hospitality clients to improve business performance and drive growth.

Wendy is well anchored in the community as past Chair of the Niagara-on-the-Lake Fund; the fastest growing fund for the Niagara Community Foundation, is a former Board member of Bravo Niagara Festival of the Arts. In 2018, Wendy was elected as a Niagara on the Lake Town Councilor and currently sits as a Board member of the Chamber of Commerce, the Town’s Agricultural committee and the Communities in Bloom committee.
email:Wendy.cheropita@notl.com

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